It puts the tasks in 5PM or else it gets the hose again
Rewards are an effective way to motivate people, but as we’ve learned recently at Parthenon, there may be one motivator that works even better: punishment.
TravelCenters of America
uses a customer magazine to
keep customers informed
and entertained.
HCA uses print and online
platforms to keep employees
engaged and aligned.

MissionPoint uses multiple
print and digital vehicles to
inform members about their
healthcare options.
AmSurg knows that
an educated consumer
is its best customer.
By Ashley Akin
Rewards are an effective way to motivate people, but as we’ve learned recently at Parthenon, there may be one motivator that works even better: punishment.
By Ashley White
So you’ve been managing your online reputation per our snazzy four tips to get you started. Your LinkedIn and Facebook profiles have acclimated you into the social sphere; you’ve claimed your business(es) on Yelp and Google+; and you’ve set up a Trackur account. Aren’t you quite the go-getter? You even … read more
Akin's latest blog explores the "tough love" approach Parthenon is using to get everyone communicating better. And thankfully, this is not … read more
Things we've learned: Carlton "can't do this!!!," A.W. won't wear facepaint & eggs from Walgreen's are unbreakable. Also, Green Team rules.Parthenon's … read more
Akin's latest blog explores the "tough love" approach Parthenon is using to get everyone communicating better. http://t.co/qUfqkrGLJP
Hello. My name is Inigo Montoya. You killed my father. Prepare to die. #FieldDay http://t.co/ZOYhWTjRlb Leaving it all on the field.
Since 2003, Parthenon has published Road King for TravelCenters of America (TA). The 225,000-circulation customer magazine helps TA build loyalty among professional truck drivers who stop at TA truck stops. The publication also encourages membership in the Road King Club. Road King is one example of a turnkey publishing solution … read more
YOU Magazine is the employee magazine of Hospital Corporation of America (HCA), a leading national provider of healthcare. Based in Nashville, Tenn., HCA is composed of locally managed facilities that include approximately 166 hospitals and 112 outpatient centers in 20 states and England. HCA’s corporate communications team asked Parthenon to … read more
Stop Colon Cancer Now is a community of 200 outpatient surgery centers and more than 700 physicians specializing in digestive tract treatment, including the prevention of colon cancer. The centers are affiliated with Nashville-based AmSurg Corporation, America’s leader in specialized outpatient surgery centers. Parthenon worked with Stop Colon Cancer Now … read more
Health To You Newsletter is a monthly newsletter for members of h2u, the health and wellness organization of HCA. The eight-page newsletter offers health news and customized local event information to over 80,000 h2u members. Each month, Parthenon Publishing produces 50 different editions, each containing localized news about health screenings … read more