That sigh of relief when an article is done can easily morph into a case of writer’s block when it’s time to come up with a headline. So a lot of people just throw something together, forgetting to put the same care and effort into headlines, subheads and pull quotes that they do when crafting a story. But readers use those elements to decide whether they will actually take the time to read the full story.
So how do you fashion a headline and subhead that draws the reader in? How do you pull out ideas or quotes from an article that make the person skimming through pages stop and read every word?