Still wondering how to get started on Twitter or Facebook? Resources to help people of all skill levels enter – and get the most out of – social media. read more
Monthly Archives for July 2009
When it comes to employees, customers and members, mum is not the word. Why you should get strategic with your internal and external messages.
Communication is at the heart of building business relationships: top-to-bottom, bottom-to-top, peer-to-peer, internally and externally. The best relationships are two-way with active dialogue. You can have a solid plan and vision, employees with phenomenal capacity and business integrity – but not communicating to your employees, customers and members can be toxic.
Tip: Don't Expect Your Readers to Tell You
Publication redesigns should be done in order to better serve readers, but you can't expect readers to realize it's time for that change. That is the role of the publishing team — to identify reader needs, then lead them through an engaging publication that meets those needs and even addresses a few they may not know they have. That is part of the art of creating a great publication.