So often in Web Analytics, marketers get lost in a sea of metrics (unique visitors, average time on site, bounce rate, etc.) and quickly become overwhelmed and then, ultimately, walk way. However, with a bit of strategy, Web Analytics can be fairly easy to understand. read more
Monthly Archives for November 2009
Parthenon Is Thankful for…
This list is by no means exhaustive but it does hit on some of the high points of things we love about working at Parthenon and just some fabulous things about life. So in no particular order, we are thankful: read more
The Brand Genius of Oprah
With the news that Oprah will leave her show in 18 months, the 44 million people who tune in weekly will have to find another daytime love. The effect of The Oprah Winfrey Show on the business world is staggering. Coined the “Oprah Branding Effect,” launched an entire show last spring on how she turns no names into brand names.
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Vocabulary Alert: “Facebook Me”
The social media/professional networking frenzy has morphed nouns into verbs: Google It. Twitter. Link me In. Facebook me. Hip slang or the demise of society? A recent brings this trend to life. read more
Punctuation!!!!! – Watch Out For Exclamation Points
At the risk of sounding totally geeked-out, I hate exclamation points. When I see unnecessary or excessive exclamation points, it's my equivalent of nails on a chalkboard. Most of the custom content I write or edit at Parthenon is straight-forward, so exclamation points rarely crop up. They’re pretty rare in newspaper and magazine writing as well. But e-mails — professional and personal — now that’s a different story. read more
Sprouter: A New Social Networking Tool to Grow Ideas
Do you have a great entrepreneurial idea and want an unbiased - yet experienced - opinion? Asking family and friends what they think of your brainchild or next business venture can be helpful, but wouldn’t it be ideal to get feedback from fellow entrepreneurs experienced and knowledgeable in your industry of interest? read more
Have You Ever Wondered How To…
So you have set up your Facebook page and just acquired a Twitter account in your name . . . now what? You were asked to include social media tactics as part of your PR plan for an upcoming event, but you have no idea how to plan an event in Facebook? You just received an invite to check out Google Wave, but should you even bother? read more
In the Digital World, We’re all in the Content Business
No matter what your business, if you are doing anything online, you are really in the content business, according to attorney Robin Mitchell Joyce. read more
Just Married: Twitter and LinkedIn
Good news for everyone addicted to social media: Twitter and LinkedIn are now working as one. Users of either social media platform can now sync their updates. This means you enter an update in one tool and it will update in the other. read more
Insights from an Intern: Teamwork
If I had to describe Parthenon in one word, it would be teamwork. No project or client is handled solely by one person; instead, everything is the result of successful collaboration. read more