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	<title>Comments on: Social Media Lessons from Southwest Airlines</title>
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		<title>By: Six elements of effective social media benchmarking &#171;</title>
		<link>http://parthenonpub.com/2009/11/04/social-media-lessons-southwest-airlines/#comment-125</link>
		<dc:creator>Six elements of effective social media benchmarking &#171;</dc:creator>
		<pubDate>Mon, 22 Mar 2010 09:27:36 +0000</pubDate>
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		<description><![CDATA[[...] the power of the tools. It’s at this moment you realize you aren’t Dell, Comcast or Southwest Airlines. What can you do to get the train back on [...] ]]></description>
		<content:encoded><![CDATA[<p>[...] the power of the tools. It’s at this moment you realize you aren’t Dell, Comcast or Southwest Airlines. What can you do to get the train back on [...] </p>
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		<title>By: Paula Berg - Southwest Airlines</title>
		<link>http://parthenonpub.com/2009/11/04/social-media-lessons-southwest-airlines/#comment-124</link>
		<dc:creator>Paula Berg - Southwest Airlines</dc:creator>
		<pubDate>Mon, 23 Nov 2009 19:11:59 +0000</pubDate>
		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=1129#comment-124</guid>
		<description><![CDATA[Hey, Bobby - Thank you so much for your kind words!  

We&#039;ve learned so much over the last four years, and it has been a blast. Of course, my hat is always off to the leaders here at Southwest who have allowed us to explore social media, make some mistakes along the way, and discover how best to apply it for our Company and our Customers.

Thank you so much for allowing me to visit with y&#039;all.  Nashville was fantastic...hope I can stay a bit longer the next time I&#039;m in town.

Take care, 

Paula Berg
Southwest Airlines]]></description>
		<content:encoded><![CDATA[<p>Hey, Bobby &#8211; Thank you so much for your kind words!  </p>
<p>We&#8217;ve learned so much over the last four years, and it has been a blast. Of course, my hat is always off to the leaders here at Southwest who have allowed us to explore social media, make some mistakes along the way, and discover how best to apply it for our Company and our Customers.</p>
<p>Thank you so much for allowing me to visit with y&#8217;all.  Nashville was fantastic&#8230;hope I can stay a bit longer the next time I&#8217;m in town.</p>
<p>Take care, </p>
<p>Paula Berg<br />
Southwest Airlines</p>
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