Were you one of the 120+ million people who checked out YouTube to watch Susan Boyle's performance on Britian's Got Talent? Did you watch Pitbull's performance of "I Know You Want Me" (82+ million views on YouTube) or the now infamous "JK Wedding Entrance Dance" (33+ million YouTube views)? read more
Monthly Archives for December 2009
The title got me, and I immediately clicked through to read a health newsletter's article about the "25 diet-busting foods you should never eat." Strangely enough, the most valuable information was in the comments. read more
From all of us at Parthenon Publishing, we wish you and yours a very happy holiday season! read more
Our last Parthenon Post (our enewsletter) featured an article about how best to present print magazine content in a web format. Our basic take is this:
"What readers want from a print magazine is not the same as what they want from a digital experience. People enjoy the portability and tactile experience that magazines offer. No matter how jazzy the user interface, digital editions cannot replicate the experience of consuming a physical magazine. And, while computer screens are getting larger and more brilliant, the basic design — “the user interface” — of a magazine feature story is not ideal for consumption via a computer screen."
Basically, we are not huge fans of typical "digital editions" of magazines.
But what if a client wants to produce an online magazine? read more
AdWeek Magazine's AdFreak column just announced its top 30 "oddest, creepiest, quirkiest and downright freakiest commercials that we covered on AdFreak this year."
While some will make you laugh out loud, consider yourself warned. Many of the top winners are public service announcements (PSAs), a medium where ad agencies love to show off their creative genius and push the boundaries of good taste. Several will make you cringe, bring tears or churn your stomach (I am still a bit nauseous from the #1 winner). read more
Do you know what will happen with social media and content marketing in the coming year? One of our favorite bloggers, Joe Pulizzi, has pulled together 100 predictions about social media and content marketing in 2010 from many of the leading thinkers in the industry. read more
When I signed into my facebook account this morning a window popped up announcing that facebook is changing its Privacy settings. I clicked "Read More" where a very easy to understand page filled explained how privacy on facebook works: "Privacy is built around a few key ideas: You should have control over what you share. It should be easy to find and connect with friends. Your privacy settings should be simple and easy to understand." read more
Are you a subscriber to our monthly eNewsletter, Parthenon Post? If not, I encourage you to take a few seconds and sign up. Why subscribe? read more
Who would you rather do business with - an expert or a novice? Unless you are craving a challenge, working with an expert is usually the better choice. But, how do you position yourself as an expert in the world of social media. read more
I just finished writing the December edition of Pulse for Digital Nashville's monthly newsletter. Each month, Digital Nashville takes a closer look at a trending topic on Nashville's digital scene and this month I explored the topic of gaming and game development. One of the more exciting issues within that topic is how online marketers are increasingly offering casual games as part of their client's marketing mix. read more