Just how key is content? Consider the Unhappy Hipster’s website.
The blogger(s) at Unhappy Hipsters “re”captions photos from Dwell magazine, offering visitors a humorous new take on the photos that appeared in the home architecture magazine (that usually takes itself very seriously). Editors usually take great care when selecting and captioning images that will accompany their stories. And, in context in Dwell, the Dwell photos help showcase the best in modern home design.
However, that same photo in the hands of Unhappy Hipsters… what a difference the change in one line of content can make!