I am happy to announce that Parthenon Publishing has expanded its relationship with TravelCenters of America LLC (TA). We have published TA’s customer magazine, Road King, for the past six years. During that time, Road King has won dozens of editorial and design awards. In addition to creating the publication … read more
Monthly Archives for March 2010
Between digital downloads, Netflix and DVD vending machines, some say Blockbuster is a dinosaur. That makes sense, since the Internet is taking over the universe. Consumers want to click or text — not drive, walk or reach for their landline (gasp) telephones. read more
As a visual learner, Fast Company's Infographic of the Day frequently catches my attention. Today's infographic was compiled by the BBC and takes a look at Internet traffic patterns by unique users in the U.S, U.K., France, Germany, Italy, Spain, Switzerland, Brazil and Australia. Where do you think people spend the most time online? read more
So how many followers do you have on Twitter? If you are like most users, you probably have a few followers you wish you could get rid of: spammers. As Twitter's popularity has grown, so has the sophistication of spammers. And, with that sophistication comes a whole new way for evildoers to phish for your Twitter account information or get you to click on a link to drive up their site's traffic. read more
TEDx Nashville is this weekend and we encourage you to attend if you are in town.
What is TEDx?
TED is a nonprofit that began in 1984 by hosting an annual conference focused on technology, entertainment and design, and since then has hosted speakers on topics as disparate as evolution and video games. TEDx Nashville’s conference will present videos and live speakers on health care topics such as art in health care, using mobile phones to dispense health advice and diabetes research.
And we are very proud sponsors of the local event. read more
So just how much do you love your iPhone? Would you consider yourself a casual user, a heavy user or even an iPhone addict?
Recently, Stanford University researchers polled 200 students to learn more about just how people (well, students) are using their iPhones. According to a write up LiveScience.com, iPhones are pretty "indispensable" for many students. While they do not state that students are actually "addicted" to their iPhones, they certainly imply a real dependency on the technology.
I am a print magazine person. I love getting lost in a well-written story, and though I now read as many blogs and news sites as print publications, I strongly defend print to those who tell me that the format is in its death throes.
Naturally, the magazine industry wants to fight the notion that it is a dinosaur fighting extinction in a new media age. So a group of powerful publishers came together on a multi-million dollar campaign to promote "The Power of Print," kicking off with a video on YouTube. Hmmm.
This past week, Parthenon watched a brief video from Derek Sivers speaking at a TED event in India. (Learn more about Parthenon's support of TED.) read more
One of our health care clients, AMSURG Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out. read more
Yesterday, I had the privilege of hearing Jeff Jarvis, the author of the Buzzmachine blog and the book, What Would Google Do?, at the NATSO Show in Las Vegas. read more