So just how much do you love your iPhone? Would you consider yourself a casual user, a heavy user or even an iPhone addict?
Recently, Stanford University researchers polled 200 students to learn more about just how people (well, students) are using their iPhones. According to a write up on LiveScience.com, iPhones are pretty “indispensable” for many students. While they do not state that students are actually “addicted” to their iPhones, they certainly imply a real dependency on the technology.
From the LiveScience article:
“Nearly 85 percent of the iPhone owners used the phone as their watch, and 89 percent used it as their alarm clock. In fact, 75 percent admitted to falling asleep with the iPhone in bed with them, and 69 percent said they were more likely to forget their wallet than their iPhone when leaving in the morning.”
While the stats are impressive, the more interesting details about the study are buried deeper in the story. The professor who oversaw the study, Tanya Luhrmann, found that many students “anthropomorphize” their phones, meaning they give their phones human characteristics. A small percentage have named their iPhones (3%), others have patted it (9%) and still others claimed (my favorite part of the study!) that “My iPod is jealous of my iPhone” (8%).
Now, I will admit that I am one of those obnoxious people who believes all things Apple are just cooler (you can also substitute “more attractive,” “easier to use” or “vastly superior”) than all things non-Apple. Admittedly, I love my iPhone. But, I have yet to name it or wonder what it is “feeling.” I think this places me just outside of addict stage.
So iPhone users, you now have a bit of a barometer to see if your iPhone love is bordering on addiction. Where do you rate?