So what books are on your business bookshelf? Fast Company's expert blogger, Rich Brooks, has boiled down the best books for business into an list of the most essential 13. The list held a few surprises and is not just limited to recent best sellers. Brooks included the following: read more
Monthly Archives for August 2010
Will Your Jailbroken iPhone Go Silent?
In February Apple applied for a patent covering methods for Identifying and disabling of electronic devices. It also seems to cover methods for identifying hacked devices or those that have had their SIM cards removed. read more
I Was Here: Facebook Places
Facebook "sharing" has always been about showing our friends how we want to be perceived. What we share gives others a look at what we like, what we think, and now, where we can be found.
Facebook Places, announced and released August 18 (at least for US users), is slowly rolling out to users of smartphones. After updating the Facebook app on my iPhone (twice - the first update included Places but without the check-in feature) I tested it out and it works. Nothing too exciting, or ground breaking... yet. read more
Company Blogging Gaining Popularity
According to eMarketer.com, by 2012 43% of US companies will be blogging. While companies often employ social networking, traditional blogs serve as the most efficient social media strategy. read more
Advocating for Net Neutrality (Part 3 of 3)
If the FCC decides to make Google and Verizon's proposed policy a reality, then it will soon be a completely controlled Internet, not by the government, but by large corporations. It certainly seems like a slow death to net neutrality. read more
Advocating for Net Neutrality (Part 2 of 3)
When the New York Times posted this story last week, I think my heart really skipped a beat. I thought my worst nightmare was about to come true, and I really didn't want to delete my Google account, get rid of my Android phone and get lost without my Google navigation. read more
Advocating for Net Neutrality (Part 1 of 3)
I remember being in my Mass Communications and Society class giving a speech on net neutrality and trying to persuade my classmates to join the coalition for a free Internet. At that time it was something that I was passionate about, but as I looked at the blank stares across the rows of students, I came to realize that most didn't even know what net neutrality was at that time. read more
Welcome to New Employees!
Parthenon is excited to welcome three new employees: Steve Day, Kelly Henderson and Katie Kreider. Steve is our new Director of Digital Media. Kelly is a new Digital Media Account Manager. Katie will work as a new Client Associate. read more
Designed to Spark Interest
When I saw the latest cover of Esquire magazine, I was immediately impressed.
"The Impossible" issue has done the impossible. read more
Online Content Marketing on the Rise
A pair of New York Times' articles regarding content marketing caught my attention recently: After Drought, Hope for Shows Made for Web and Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd. read more