Blogging has been an integral part of Parthenon Publishing’s website since 2008. As a publishing company with many talented writers on hand, blogging came naturally. The blog has gained strength and evolved the past two years and features posts about print, design, digital media, project management, email marketing and more.
According to eMarketer.com, by 2012 43% of US companies will be blogging. While companies often employ social networking, traditional blogs serve as the most efficient social media strategy. “Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving customer service,” said eMarketer senior analyst Paul Verna.
In contrast, the research found individuals are using social networks such as Facebook and Twitter more and are using traditional blogs less. In the frenzied Internet world, I think individuals are opting for social networks over blogs because it’s easier to connect and it takes less time. Someone can “add” or “follow” other individuals and share quick snippets of their lives or post a quick link. Individuals don’t have the patience for blogs.
Blog readership takes time. Writing and marketing a blog takes time. Companies are more likely to have an established website, SEO knowledge and the patience for blogs to gain popularity. Parthenon is a part of a rising trend in marketing and will continue to blog.
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