If you are looking for data on how B2B marketers are using content in their marketing programs, there is a new report that will provide some interesting insights. Joe Pulizzi recently posted a report entitled 2010 B2B Content Marketing Benchmarks, Trends and Budgets on his Content Marketing Institute website and it is filled with great information.
According to Pulizzi, the “American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.” The resulting report, B2B Content Marketing: 2010 Benchmarks, Budgets and Trends, is what Pulizzi calls “the largest, most comprehensive survey about content marketing in the business-to-business (B2B) space to date.”
I encourage you to read the report in its entirety to gain a greater sense of how marketers are using content (and how much they really understand about content marketing). If you do not have time to download the report now, here are a few quick takeaways:
- The use of content is widespread. The study found that 9 out of 10 organizations are using content in some way. (Makes you wonder what that “one out of ten” organization is doing).
- Marketers are allocated budget dollars to content marketing. Good news for everyone in the content business.
- Marketers need help with content marketing. Not everyone has internal resources for content development – and external resources (like Parthenon) can help.
There is much more to the report, including some helpful graphs. You can either download a PDF or view the report in a digital version. Enjoy!