A new study conducted by Manuel Egele, of the Technical University of Vienna, and three other researchers have revealed that about half of all iPhone apps are sharing your sensitive information without your knowledge. Technology Review reports that out of the 1,400 iPhone apps studied, Egele found that over half of them used a tracking technology and collected the 40-digit number unique to each phone. In a small minority of cases, apps "blatantly compromised privacy." 36 accessed the iPhone's location without permission, and five accessed the user's address book without asking. read more
Monthly Archives for January 2011
The pundits who keep saying that print magazines are dead obviously haven't spent a lot of time at coverjunkie.com. read more
Do you double space after a period? Don't do that! read more
Last night I was thumbing through an issue of Esquire and came across a unique graphic to spell out how they were using multiple platforms to publish related content for the month of February. Each platform compliments the other with added value of exclusives found only on that particular outlet. Hopefully this strategy is already in place for your brand, or you're at least thinking this way. read more
Social Hype has teamed up with Online Schools to develop an interesting infograph about the 2010 trends with Facebook and its usage over the last year. As expected, the numbers are showing that Facebook is growing leaps and bounds every day. Within 20 minutes, one million links are shared! One out of every 13 people in the world have an account and half of those have logged in on any given day. Over 71 percent of the American Web audience is on Facebook. Really interesting stuff. So, will Facebook turn out to just be another MySpace one day or are they just savvy enough to grow their audience, surpassing Google? read more
Do you know the number one reason people "like" companies on Facebook? Are mobile campaigns more effective than online advertising? Which day is the best day to send an eNewsletter out to clients?
Answers to all of these questions - and more - reside in "A Year in Numbers" Top 10 Marketing Charts and Research Articles of 2010, a very interesting compilation of articles by Ann Handley, the chief content officer of MarketingProfs. read more
The social media world changes quickly. Last year, all the hip kids were flocking to Twitter. This year, social media savvy souls are joining Facebook Places, Foursquare and Gowalla, so called “geoscocial” or location-based services.
Unfamiliar with how location-based services work? You are not alone. read more
Currently, the mobile app market is largely split between Apple's iPhone and devices powered by Android, the mobile operating system developed by Google. One of the first decisions the budget-sensitive marketer has to make, therefore, is where to put my money, iPhone or Android? read more
Now that it's 2011, all the top trends of 2011 lists are coming out. A noteworthy one I stumbled upon today is Mashable's Five Design Trends for Small Businesses. What's great about what we see coming up in 2011, is that many of these trends won't require any more out-of-pocket expense to implement. They create a lot of bang with very few bucks, possibly even saving you some money, which is crucial to a small business. Here's what you should see come our way in 2011. read more