Have you checked out Google’s home page today? If not, it is worth a look (especially for all of those who fancy themselves musicians in our home town of Music City).
What appears as an odd Google Doodle is actually music strings that allow you to compose (and record) a quick little number right on Google’s home page. The art is meant to honor Les Paul, who would have been 96 today.
What a fun blend of music and technology – and the Google brand. Further, what a smart PR strategy. Mashable carried the story this morning. Our digital media director sent an email this morning to encourage us to check out the fun little music game. And, now I find myself writing this blog.
Not too many brands have this much fun with their logo or have found ways to leverage breaking logo standards into PR strategies.
Google’s annual Doodle 4 Google contest is another charming PR and social media campaign that simply works. Google describes the annual event as “a competition where we invite K-12 students to use their artistic talents to think big and redesign Google’s homepage logo for millions to see.”
Check out this quick video about the Doodle 4 Google contest: Doodle 4 Google
Google received over 33,000 entries from children across the U.S. An adorable seven year old, Matteo Lopez, won this year’s competition. He was not only honored by having his art presented as a Google home page, but he was also the shy star of several morning news segments across many of the major networks – leading to millions more positive PR impressions for Google.
Congrats to Google for finding ways to forward a brand of innovation by having fun with its very own logo.