Monthly Archives for September 2011

Audience Awareness Drives Success

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The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers. read more

Parthenon is Moving on Up

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After nine years of calling the building next to Target (and its in-house Starbucks) home, Parthenon is moving to new digs on Oct. 1. While less than a mile away, the new location has us feeling like pioneers. We’ll have a great view, room to grow and lots of other … read more

Creative – To Be, or Not to Be?

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Creativity, like beauty, is in the eye of the beholder. When presented with two fresh ideas, it often seems the tried-and-true wins out over the new and inventive, but why? A recent study was conducted by Jack Goncalo, ILR School assistant professor of organizational behavior and co-author of research to be published in an upcoming issue of the journal "Psychological Science", explains his views. read more

Obeying the CAN-SPAM Act

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If your business is using email marketing, you should be familiar with the CAN-SPAM Act, which are the laws for sending commercial email. It is important to understand the rules and what they mean to you. read more

Tallying Up Twitter: Something for Everyone

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We’re back with part two of four in our blog series covering the most relevant facts on the top social networks – this time with Twitter. Twitter has gained a number of followers and a reputation over the last few years making it one of the first places online consumers … read more