The Anatomy of a Tweet - Parthenon Publishing

The Anatomy of a Tweet

Twitter Best PracticesThere’s no doubt about it – Twitter has changed the way we communicate. In 140 characters or less, we share our locations, activities, thoughts and much more, and are able to interact with people and brands across the globe. With 250 million plus Tweets sent every day (averaging out to more than 173,000 Tweets per minute!), getting your Tweets seen and shared can seemingly be a game of luck, but there’s more of a science to it than you think. Consider these useful tips to get more traction for your Tweets:

  • Timing is everything. The first step to getting traction on Twitter is getting your Tweets seen, but with news feeds being updated multiple times every second, it’s easy for a Tweet to get lost. Start paying attention to when your Tweets get the most engagement, and make it a point to post during those peak times.
  • Don’t be a bore. If you Tweet about the same things day in and day out, your followers will eventually tune you out, especially if you’re just promoting yourself. Mix up your Tweets with conversation starters, links to information or news articles your audience would find interesting or just random comments that have little to no relevance to you or your business. Your audience will be thankful for the variety and more likely to pay attention to you.
  • Keep it short. In the world of social media, shorter is always better. For Twitter, you’re already limited to 140 characters or less, but if you want to optimize length even more, try to cut it to 100 characters or less. Studies show that more people read shorter Tweets, and keeping them short allows plenty of room for people to retweet your message without the end being truncated.
  • Pay attention to link placement. It’s been shown that Tweets with links in them get more retweets, but it turns out that the placement of the link within the Tweet can influence the number of clicks it gets. Many place links at the very end of their message, but according to research by social marketing scientist Dan Zarrella, links that are located between the beginning and middle of a Tweet get more clicks than links at the end of the message. Check out his heat map showing where links get the highest click-through rate.
  • Dnt go abbrev crzy. It’s easy to get carried away with abbreviations when you’re limited to 140 characters, but try to steer clear of using too many in the same Tweet. They can make your message confusing and look unprofessional.