Although I could spend days explaining the worst of the worst, I’ll pick three of my lease favorite, and coincidentally most common, web mistakes. read more
Monthly Archives for February 2012
Our Favorite Apps
Some of the favorite apps among the Parthenon staff: read more
A Memorable Reader Experience
Each year I eagerly anticipate the publication of Oxford American's Southern music issue. It's always high quality stuff and this year's edition focusing on music from Mississippi is no exception. It's chock-full of well-written and engaging stories, amazing design (just check out that cover!) and unforgettable images. read more
Mobile Marketing That Works
Now more than ever marketers must rely on their creativity, imagination and cunning to enhance the customer experience in new and exciting ways. Mobile is an exponentially growing and ever changing environment and it’s important to be aware of the current and potential marketplace your brands are headed toward. Understanding … read more
Boost Consumer Satisfaction via Facebook Live Chats
As a child, I analyzed presidential candidates in terms of general likeability. Every candidate was judged by the same criteria as my 5th-grade friends: “Do you smile when you talk to me? Do you treat the girls as equals to the boys? Would you share your Lunchable with me if my mom packed a ham sandwich?”
But the trump card that always won out when judging anyone was: “Are you a cat person?” read more