Each year I eagerly anticipate the publication of Oxford American‘s Southern music issue. It’s always high quality stuff and this year’s edition focusing on music from Mississippi is no exception. It’s chock-full of well-written and engaging stories, amazing design (just check out that cover!) and unforgettable images. As if that’s not enough, the magazine also includes a 27-song CD sampler of music from the Magnolia State.
Inside this issue is also an advertisement that immediately caught my eye. The ad, placed by Tupelo Convention & Visitors Bureau, features a striking 1969 promo photo of Mississippi native Elvis Presley with the instructional caption “Scan the code and place your smart phone on the king’s mouth for a unique Elvis sighting you won’t soon forget.”
I couldn’t resist. I launched a QR reader app on my iPhone and scanned the code. A YouTube link was loading as I placed the phone under the king’s nose. I couldn’t help but chuckle at what I saw next. Click here to experience the online version. What a fun idea; a truly inspired mashup and a great example of how print, digital and mobile technologies can work together to create a memorable reader experience. A unique Elvis sighting indeed.