Everyone who knows me knows I have a survival plan in place for the Zombie Apocalypse. I am always on the lookout for new information and tools to use once the dead start to rise and take over our world. read more
Monthly Archives for April 2012
In order to create a successful email marketing campaign, you must constantly tweak your strategy. Looking at results, the hard numbers - opens, clicks, unsubscribes - gives us insight into who is opening the email and what they are clicking. Other aspects of email marketing are more ambiguous: the day and time of send, subscriber demographics and perhaps most importantly, the subject line. read more
Timeline is here on Facebook, and it has completely changed the way companies interact with the customers who "like" them read more
Content marketing consumes about a quarter of all marketing budgets today. That has led many to proclaim, "content is king." It is true that engaging content based on a strategy tied to business goals is the king of marketing tools. However, content with no strategy is, at best, a distant royal relative.
Whether they call it "content marketing" or not, almost every company practices some form of content marketing. To engage with current and potential customers, companies may create a print newsletter, send an email update, share items on Facebook or write a blog. It is all content marketing. read more
Marketers have typically considered the benefits of mobile marketing with a rather simple decision making framework: If you’re reaching a young demographic, go for it! If you’re catering to an older audience, don’t waste you’re time. But research is increasingly supporting the fact that mobile marketing for healthcare may be … read more
With fame comes... copyright issues? That seems to be the case for Pinterest, one of the fastest growing kids on the social media block, who is currently garnering attention due to what some consider questionable Terms of Service. In a nutshell: your Pinterest account could potentially get you sued. read more