With Facebook's acquisition of the photo-sharing program, Instagram, the popularity of creative apps continues to grow - especially when it comes to video. Social video apps allow users to upload and share videos with followers. Unlike these crowd pleasers, Cinemagram is somewhere in the middle of photo and video - and people are paying attention. read more
Monthly Archives for May 2012
We all know that theories about what works on Facebook are plentiful, but sometimes sticking with what's simple is the best strategy. Here are 5 of the simplest - and best - tactics. read more
Over the weekend my daughter introduced me to a new game app called Logos Quiz Game. Apparently we're not the only ones enjoying this addictive game as it is ranked as one of the top free Apple App Store downloads this week.
The game involves identifying over 500 corporate logos past and present as you advance to increasingly difficult levels. Key parts of the logos are missing to make the game more challenging. You can also utilize Twitter and Facebook to get help from friends when you get stuck. read more
This is a warning to all Facebook users: beware of apps that automatically post on your behalf on Facebook. They are a serious threat to your privacy and your personal brand. read more
LinkedIn is an underappreciated powerhouse when it comes to B2B marketing. While most recognize that LinkedIn is a natural for courting a professional business audience, most marketers continue to pour many more resources into other channels, such as Facebook and Twitter. A recent study from HubSpot may cause them to rethink their strategy. It found that LinkedIn converted leads at a rate of 4:1 over Facebook and 7:1 over Twitter. read more