LinkedIn is an underappreciated powerhouse when it comes to B2B marketing. While most recognize that LinkedIn is a natural for courting a professional business audience, most marketers continue to pour many more resources into other channels, such as Facebook and Twitter. A recent study from HubSpot may cause them to rethink their strategy. It found that LinkedIn converted leads at a rate of 4:1 over Facebook and 7:1 over Twitter.
HubSpot’s study was of more than 3,000 of its B2B customers in 2011. It examined the companies that had generated visits and leads from social media efforts.
HubSpot is a provider of powerful online marketing software and has lots of free resources to marketers. You can get a free eBook, Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn, with a simple registration.