We all know that theories about what works on Facebook are plentiful, but sometimes sticking with what’s simple is the best strategy. Despite the lukewarm reception of Timeline and the difficulties it presents, there are still some basics you can employ to boost your visibility.
Recently we made a change in our approach to our company’s Facebook page based on what people responded to, and now we’re taking the next steps to maintain a relationship with people who show interest. The best part of the whole endeavor? Facebook has been easier to update and more fun and engaging since we made these simple changes.
- Always post with pictures. Proven by countless studies*, this tip just makes sense. People are visual, and the reason most of us are on Facebook is to connect on a personal level. Posting photos of employees – with their consent, of course – is a great way to reach out and grab the attention of your followers. Save the stiffer, more strictly professional persona for LinkedIn.
- Keep it timely. As you scan the news each morning, make note of what people are talking about or what strikes you as interesting. Even if it’s not business-related – actually, especially if it’s not – you can start a conversation with content that is current. For example, if a legendary singer such as Donna Summer passes on, share a great Spotify playlist. You’ll tell your followers more about yourself and catch the eye of people with similar interests.
- Encourage employees to tag themselves. While many employees appreciate the privacy their boss affords by not “friending” them on Facebook, you can still request that employees tag themselves in office photos. If they take you up on it, you’ll increase your reach and personalize your company to an entirely new audience. And as long as they don’t feel pressured, you’re respecting employee privacy.
- Reach out and respond. If someone comments, likes or shares your content, return the favor – or at least the sentiment – with a response. Also, use Facebook as your brand, go to company pages that interest you and ask questions. You’ll be able to start a dialogue in a field you’re interested in and will also expose yourself to that company’s audience in an organic way.
- Don’t skip the silly stuff. Many people are on Facebook to find funny things or take a five minute break from a stressful day. If you find a humorous eCard or an interesting list of trivia, share it! People appreciate casual, straightforward fun and will be more likely to look at your posts in the future if they find yours intriguing.
Again – none of these tactics are rocket science; in fact, most of them are common sense. The main thing to remember: Your Facebook page should be a gateway to the people behind your brand, and nothing grabs attention as well as true personality.
*Posts including a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.