Home is where the heart is – and it turns out a bunch of talented folks have made Nashville theirs.
Although this city has been made famous by its country stars and honky-tonk pickers, its band-base spans out to some of the hippest on the indie corner. The five bands highlighted here represent multiple genres but all have one thing in common: the ability to rock-out their social media networks. Whether they’ve got a knack for creating viral videos or hosting Instagram contests for free t-shirts, these folks know how to play their social instruments.
We suggest tuning in and following these 5 Nashville-based bands:
- Elenowen: You may recognize this handsome couple from their run on ABC’s television show “The Voice” last season. They’ve picked up a few fans since and have kept ‘em coming with both their talent and social media presence. They recently held an Instagram photo contest for the release of their self-titled EP, and they’re known to give out a pair of free tickets on occasion. Elenowen also utilizes Twitter to brag on artists you should know about and to post show dates. You can also keep up with this local pair on Facebook.
- Lady Antebellum: We know this Nashville-based pop-country trio loves a few things for sure: good music, their fans and using social media to bond the two. You can find Lady A doing it all: from engaging fans on YouTube with their “Webisode Wednesday” (a weekly behind-the-scenes update from the band themselves) to inviting their 7.1 million+ fans on Facebook to a live chat. You’ll also see them tweet-advocating “Mocha Club,” a Nashville-based non-profit which funds a variety of relief and development projects in Africa. They’re also known to host giveaways on Twitter. Hats off, Lady A – for being pros both onstage and online!
- The Black Keys: When this blues-rock team isn’t busy grooving fans worldwide, they’re keeping you in-the-know online. They’re currently using Twitter to auction concert tickets with (RED), a campaign fighting the AIDS epidemic. The guys are also keeping content fresh for their 2.2 million followers on Facebook with videos and exclusive discounts on merchandise. Then after you’re done following them, attempt not to dance along to their last album, “El Camino.” No really, we dare you.
- The Civil Wars: The female half of this pair calls Nashville home. Much like their captivating harmonies, The Civil Wars’ Twitter is the perfect combination of commentary from both Joy Williams and John Paul White. You’ll feel like you’re following a couple good pals, which is probably the alluring charm behind their faithful following. Whether it’s sharing an Instagram view from the road or retweeting a fan’s cover of their song, they keep their followers in good company. For news on shows and limited edition merchandise, you should also check them out on Facebook.
- Paper Route: This hometown crew is not only holding down the indie rock scene in Nashville, but they’re leading the charge in interactive blogging as well. If you follow their Tumblr, you’ll find contests for fans, Instagram photos, new songs, videos and other great content posted daily. Follow them on Twitter for real-time show and blog updates, or catch them on Facebook. And hey, we love you guys, too:
Nashville is a thriving creative hub of local pride and talented businesses. As marketers by trade and Nashville enthusiasts by choice, Parthenon wants to celebrate organizations employing creative marketing, advertising and social media efforts in our hometown!
This post is the number 15 in a series that highlights excellent Facebook pages, Twitter handles, YouTube videos and Pinterest boards that show Nashvillians contribute much more than honky tonks, hot chicken and country music. Check back to see who you should be following in Parthenon’s Socially Savvy 5 to Follow.