Many marketers are utilizing Olympic hype in their advertising campaigns, no matter what they are trying to sell. I've seen go for the gold furniture sales, summer games trivia competitions and athletes in paper towel commercials. Should you jump on the Olympics bandwagon? read more
Monthly Archives for July 2012
If you know someone who works for Parthenon, you have undoubtedly heard the good news: we were crowned the small business champions in the Nashville Business Journal's Social Madness competition. Here is how we did it... read more
Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place.
You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven't asked for permission — or paid the photographer/artist. read more
Nothing says Friday the 13th like desperation. Usually it’s a chick in a horror movie screaming for help. Today it’s us. We are in the finals of Nashville’s Social Madness contest, and in an effort to solicit your support, we’re offering you the chance to win a $50 gift certificate … read more
As marketers by trade and Nashville enthusiasts by choice, Parthenon wants to celebrate organizations employing creative marketing, advertising and social media efforts in our hometown! read more