Most custom publishers would tell you that custom publishing is the ability to use various print and Web-based mediums to share pertinent information with target audiences. At Parthenon, we think custom publishing offers companies, associations and non-profits a way to share information, but more importantly, engage, educate and activate their key audiences.
We also believe that custom publishing is not a one-size-fits-all business. Print is not dead — not every story is best told on the Web. Critical updates and activation campaigns may be better suited for e-based communications. By working with an experienced partner like Parthenon, companies and organizations can ensure that their messages reach the intended audiences via the best method for the message.
To learn more about custom publishing, we encourage you to visit The Custom Publishing Council’s website.
We would love to talk with you about how custom publishing can help you better connect with your customers, members or employees. Give us a call or drop us an email.