From the blog
Honda, Matthew Broderick Have Super Bowl Ad Score
As we approach the big game this weekend, we are beginning to see "previews" of the Super Bowl ads o
READ MORE 
Coca-Cola Using Content Marketing to Double Sales
Coca-Cola has an ambitious plan to utilize content marketing as the central driver of its goal to double its business by 2020. For a comp...
READ MORE
Parthenon Creates Smartphone App
Working with our long-term client, the Jason Foundation, Parthenon recently introduced a new smartph
READ MORE
Bobby Stark
President
“The best way to have a good idea is to have lots of ideas.”
Always focus on the big picture, but never forget the details. As president and founding partner of Parthenon Publishing, Bobby works with clients to develop the best communications strategy, but he'll also notice a misplaced comma or slight color variation in the material. He has more than 15 years of marketing strategy and client service experience.
Before starting Parthenon Publishing, he was president and founding partner of Hammock Publishing Inc., a Nashville-based custom publishing firm. Among his many roles at Hammock, Bobby served as publisher of MyBusiness, a 550,000-circulation magazine for the small business owner members of the National Federation of Independent Business(NFIB). Prior to Hammock, Bobby was account supervisor and director of multimedia services at the Buntin Group, a marketing, advertising and media firm.
Bobby received his undergraduate degree from Vanderbilt University and his M.B.A. from the Jack C. Massey School at Belmont University. He is also a graduate of the Stanford Professional Publishing course and the Birthing of Giants, an executive leadership program managed by MIT, Inc. magazine and the Entrepreneurs' Organization.
