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Brett Henley

Digital marketer, content strategist, writer … Brett has done it all and knows how to put that experience into action for clients as senior strategist at Parthenon. Brett spent much of the last decade running a successful independent consulting business and working in digital marketing agencies. His focus was on delivering what his client needed, which meant doing many things: writing for websites, print and brand collateral; creating and managing inbound/outbound strategies; developing website architecture; creating and executing content plans; and managing email marketing. Brett has worked as a strategist for Nashville agencies Cabedge, Industrial Strength Marketing and South Central Media, and he’s worked in industries as varied as manufacturing, energy, nonprofit, small business, and with startups and entrepreneurs. Brett has a bachelor’s degree in English from the University of North Carolina at Wilmington with a focus on professional/technical writing.

  1. 3 Reasons You’re Not Seeing the Google Adwords Performance You Deserve

    At the risk of abusing the relationship adage, ‘it’s not you, it’s me,’ I’ll say that 99.9 percent of the […]

  2. Project Scoping: The Roadmap for Clients and Agencies

    Projects can get hung out to dry for many reasons: Time management, budget, resource challenges, poor communication — and the […]

  3. Don’t Tank Your Rank: Why Website Redesigns & SEO Must Coexist

    Website redesigns are a tricky gambit when it comes to SEO. In the exciting rush to realize the vision for […]

  4. Thanksgiving 2016: Parthenon Takes a Turn Down Gratitude Lane

    Yes, it is the official season of gratitude. As a husband, father, son and friend to many wonderful human beings, […]

  5. The Customer Persona, Revisited

    A persona refresh forces you to rethink how you view and communicate with customers.