Parthenon Expands Digital Media Department

Parthenon has added two skilled professionals to its digital media department. Matt Southards joins as the Digital Media Director and Matt Bigelow joins as the Digital Media Manager.

In his new position, Southards is responsible for overseeing all aspects of the Parthenon Publishing digital media department, including strategic planning, website development, and building strong client relationships.

Southards previously was the Marketing Manager at Edgenet, a retail solutions provider, where he planned and executed B2B and B2C email campaigns that drove sales and awareness for the company’s online advertising programs with Better Homes & Gardens and Home Channel News.

A Nashville native, Southards earned his MBA from the University of Illinois and managed website development, online marketing and e-commerce channel sales for Hickory Hardware and its downstream e-commerce partners.

Bigelow previously was with Journal Communications, Inc., where he managed more than 100 websites, including analyzing web traffic trends and content strategies. Prior to Journal Communications, Bigelow served as a Business Reporter for Medill News Services at the Medill School of Journalism and held web and writing internships at SouthernLiving.com and U.S. Catholic Magazine.

Bigelow earned his M.S.J. in New Media Journalism from the Medill School of Journalism at Northwestern University and his B.A. from Xavier University in Cincinnati, Ohio.