Archive for October 2009
Should you be blogging?
Blogs are great ways to connect with customers and develop your reputation online. Slews of companies across all industries are blogging these days. A corporate blog is a great way to engage with your customers, employees and members. If you’ve decided you need to interact, that’s great, but you’ve got to know what you want to achieve.
The Importance of Links in Emails
Including and utilizing links within your email marketing campaigns is important to guarantee that your links are working for you — that they are investigating what your readers like and helping you generate new content — all while maintaining your email’s charm. Once you’ve crossed the biggest hurdle of getting someone to open your email, continuing to keep their attention is facilitated by the quality of the content and the information provided within external links. (For more information about the Five Stages of Viewing an email click here)
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