So often in Web Analytics, marketers get lost in a sea of metrics (unique visitors, average time on site, bounce rate, etc.) and quickly become overwhelmed and then, ultimately, walk way. However, with a bit of strategy, Web Analytics can be fairly easy to understand.
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This list is by no means exhaustive but it does hit on some of the high points of things we love about working at Parthenon and just some fabulous things about life. So in no particular order, we are thankful:
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With the news that Oprah will leave her show in 18 months, the 44 million people who tune in weekly will have to find another daytime love. The effect of The Oprah Winfrey Show on the business world is staggering. Coined the “Oprah Branding Effect,” launched an entire show last spring on how she turns no names into brand names.
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While a collection of high profile magazines closed in 2009, there were new titles that entered the marketplace. Just how many? The number may surprise you.
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The social media/professional networking frenzy has morphed nouns into verbs: Google It. Twitter. Link me In. Facebook me. Hip slang or the demise of society? A recent brings this trend to life.
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At the risk of sounding totally geeked-out, I hate exclamation points. When I see unnecessary or excessive exclamation points, it's my equivalent of nails on a chalkboard. Most of the custom content I write or edit at Parthenon is straight-forward, so exclamation points rarely crop up. They’re pretty rare in newspaper and magazine writing as well. But e-mails — professional and personal — now that’s a different story.
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We are pleased to announce that Heather Newman has joined the Parthenon team. Heather has more than 10 years experience as a medical/healthcare writer. Five of those years were spent at Vanderbilt, where she wrote for, developed and managed multiple medical magazines. She served as editor-in-chief of Vanderbilt Nurse.
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Do you have a great entrepreneurial idea and want an unbiased - yet experienced - opinion? Asking family and friends what they think of your brainchild or next business venture can be helpful, but wouldn’t it be ideal to get feedback from fellow entrepreneurs experienced and knowledgeable in your industry of interest?
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So you have set up your Facebook page and just acquired a Twitter account in your name . . . now what? You were asked to include social media tactics as part of your PR plan for an upcoming event, but you have no idea how to plan an event in Facebook? You just received an invite to check out Google Wave, but should you even bother?
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No matter what your business, if you are doing anything online, you are really in the content business, according to attorney Robin Mitchell Joyce.
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