Were you one of the 120+ million people who checked out YouTube to watch Susan Boyle's performance on Britian's Got Talent? Did you watch Pitbull's performance of "I Know You Want Me" (82+ million views on YouTube) or the now infamous "JK Wedding Entrance Dance" (33+ million YouTube views)?
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As we mentioned a few posts ago, this is the time for all great thinkers to make predictions about what will happen in his or her industry in 2010. In that vein, Fast Companyblogger, David Lavenda, just posted his Top 10 Marketing Predictions for 2010.
David predicts that metrics, social media and mobile phones/applications will be the hot topics in 2010. Now that the economy is showing some signs of recovery, he predicts that marketers will begin to slowly increase budgets, but they will demand stronger metrics to monitor their spend. David also predicts continued growth in the development of mobile phone applications and the rise of a new social media tool or application that will become 2010's "darling."
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The title got me, and I immediately clicked through to read a health newsletter's article about the "25 diet-busting foods you should never eat." Strangely enough, the most valuable information was in the comments.
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From all of us at Parthenon Publishing, we wish you and yours a very happy holiday season!
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Our last Parthenon Post (our enewsletter) featured an article about how best to present print magazine content in a web format. Our basic take is this:
"What readers want from a print magazine is not the same as what they want from a digital experience. People enjoy the portability and tactile experience that magazines offer. No matter how jazzy the user interface, digital editions cannot replicate the experience of consuming a physical magazine. And, while computer screens are getting larger and more brilliant, the basic design — “the user interface” — of a magazine feature story is not ideal for consumption via a computer screen."
Basically, we are not huge fans of typical "digital editions" of magazines.
But what if a client wants to produce an online magazine?
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In our January/February 2009 issue of the Parthenon Post, we wrote aboutpredictions for our industry in 2009. Our two main predictions proved valid: First, magazine page counts continued to decline or remained flat (flat became the new “up”). And, second, companies continued to place resources into content marketing (web content, case studies, blogs, webinars, newsletters, e-newsletters, custom magazines, etc.).
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AdWeek Magazine's AdFreak column just announced its top 30 "oddest, creepiest, quirkiest and downright freakiest commercials that we covered on AdFreak this year."
While some will make you laugh out loud, consider yourself warned. Many of the top winners are public service announcements (PSAs), a medium where ad agencies love to show off their creative genius and push the boundaries of good taste. Several will make you cringe, bring tears or churn your stomach (I am still a bit nauseous from the #1 winner).
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Do you know what will happen with social media and content marketing in the coming year? One of our favorite bloggers, Joe Pulizzi, has pulled together 100 predictions about social media and content marketing in 2010 from many of the leading thinkers in the industry.
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You may have seen the video promoting how Sports Illustrated may be delivered and consumed on a soon-to-be-announced tablet computer. In all, it represents a new level of digital delivery way beyond the simple page flipping technology that is commonly available today. However, it is not a magazine.
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When I signed into my facebook account this morning a window popped up announcing that facebook is changing its Privacy settings. I clicked "Read More" where a very easy to understand page filled explained how privacy on facebook works: "Privacy is built around a few key ideas: You should have control over what you share. It should be easy to find and connect with friends. Your privacy settings should be simple and easy to understand."
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