Nicole Provonchee is the Vice President of Business Development at Parthenon Publishing.

Fast Company Peeks Into 2010

As we mentioned a few posts ago, this is the time for all great thinkers to make predictions about what will happen in his or her industry in 2010. In that vein, Fast Company blogger, David Lavenda, just posted his Top 10 Marketing Predictions for 2010.

fast coDavid predicts that metrics, social media and mobile phones/applications will be the hot topics in 2010. Now that the economy is showing some signs of recovery, he predicts that marketers will begin to slowly increase budgets, but they will demand stronger metrics to monitor their spend. David also predicts continued growth in the development of mobile phone applications and the rise of a new social media tool or application that will become 2010′s “darling.”

For a deeper look at his predictions, check out the article.

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