RSS 2.0Magazine Readership Shows Growth
According to a report (cited by FolioMag.com) just released by GfK MRI (formerly Mediamark Research & Intelligence), magazine readership in the United States is slowly growing – a fact that is worthy of grand celebration in an industry often declared as “dead.”
How did your favorite magazines perform over the past year? FolioMag.com listed highlights from the report, including:
The Good News:
- Fortune rose 3 percent
- GQ rose 11 percent
- Men’s Fitness rose 8 percent
- The Economist rose 1 percent
The Bad News:
- Men’s Health fell 4 percent
- Esquire fell 6 percent
- Men’s Journal fell 8 percent
- Businessweek fell 6 percent
- Forbes fell 1 percent
- Money fell 3.5 percent
- Newsweek fell 14 percent
- Time fell 5 percent
Which magazines were the most popular in terms of growth? The answer proves that geeks read offline as well as online: Future’s Official Xbox Magazine grew 42 percent, PC World was up 39 percent and Life & Style Weekly grew 31 percent. The Handyman Club of America’s magazine, Handy fell the most at 24 percent.
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I too was intrigued by the article and excited to see some growth in print.
I’d also like to note that many “online games” have their own dedicated magazines, probably in the same vein as Xbox Magazine. I think that speaks volumes that even with younger audience, perhaps content as opposed to medium is of primary importance.