I use blogs in my content marketing strategy to promote my own business. I try to make them informative so as to establish credibility and expertise, and sometimes a link taking a reader away from my blog is quite useful in giving the reader additional information, further context or even a look at an original article I might reference.

But it sure seems to defeat the marketing goal if you drive the traffic away from your site, doesn’t it?

I make certain that my links open in a separate window rather than direct traffic away from my site. I’ve found in my own reading that keeping the original window open keeps me “on the page” in a manner of speaking, and I hope it does so for readers of my blog.

I do kind of like Miller’s approach and may try it out and see if I’m comfortable with it.