Another Parthenon Video of the Week: The Toyota Swagger Wagon. Now, you may have seen the TV commercials for the new Toyota Sienna and heard a brief mention of the Swagger Wagon, but have you taken Toyota up on its invite to really "meet" the Swagger Wagon family? If not, you are in for a treat.
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In an office environment, it is inevitable that at some point we might start sounding like our cubicle or office neighbor. I don't know if I do it to "fit in" or if my brain just soaks it in during the course of the day. Maybe it is a little of both, but I'm guilty of using phrases or words that seem to be spreading like a cold virus, and not just in the workplace. They're everywhere.
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Facebook has announced that it is has hit their well anticipated 500 million member mark. The normally press-shy Mark Zuckerberg is expected to make a rare television appearance on ABC's World News to discuss the milestone and will most likely have to answer a few questions about Facebook's recent privacy issues.
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So you have interviewed your corporate experts and taken countless hours to write an engaging white paper. What do you do with it now? Post it on your website and hope people stop by? Invest in a landing page and SEM campaign to help drive traffic to the paper? Post it on LinkedIn?
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This week the Parthenon staff viewed and discussed the phenomenal Old Spice campaign created by Wieden+Kennedy. While most had read about and even seen many of the videos, we thought it was worth seeing as a group for several reasons:
1. The traditional ads themselves are brilliant. They instantly transform a brand that many viewed as [...]
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Being a writer for many publications means a lot of interviews either by phone, email or in person. I never know what kind of interview subject I will get or how receptive they will be to what I would like to know.
Finding “the scoop” can prove difficult for some interviewers, because it all lies in the hands (or mind) of the interviewee. I’ve come to find some quick tips in coaxing the story out of subjects.story out of subjects.
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Our very own Chrissy Sievers has completed a 10 course program to earn a certification from the Online Marketing Institute and the Wharton Interactive Media Initiative. The program, entitled the Essentials in Online Marketing, covers a wide range of topics including web analytics and measurement, online strategy and planning, demand generation, email marketing, search marketing, social media and website usability and design.
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Consumers want to feel privileged and anybody with Internet has access to a pair of shoes on Zappos or discounted gift card on Groupon. To cater to these consumers another form of commerce emerged invitation-only online shopping.
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Does your company have a formal social media policy? Could you be fired for what you post on your Facebook page or Twitter feed? If you work for CNN, the answer is yes. On Wednesday, CNN fired its senior editor of Middle Eastern affairs, Octavia Nasr, for posting a tweet in favor of Shiite cleric Grand Ayatollah Mohammed Hussein Fadlallah.
If you are a public figure for an organization, are you allowed to have a personality or are you limited to posting only facts and headlines? Where exactly is the line between what is appropriate to share and what is not - and does it move as our society becomes more and more comfortable with social media?
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Kevin Wise, an assistant professor of strategic communication, wants to understand how people process information they get from combined media. What happens when you add video to a web article, as so many news organizations do?
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