Toyota Swagger Wagon Hits Homerun

Another Parthenon Video of the Week: The Toyota Swaggar Wagon. Now, you may have seen the TV commercials for the new Toyota Sienna and heard a brief mention of the Swagger Wagon, but have you taken Toyota up on its invite to really “meet” the Swagger Wagon family? If not, you are in for a treat.

The Sienna, and its very “hip” family, are featured in a range on videos on the Sienna’s own YouTube Channel. Way to go Toyota – you may have actually made the minivan cool again (maybe).

I have a number of friends who have “broken down” (their words, not mine) and bought a minivan. Most of my friends see a minivan as the least hip car you can possibly buy. However, to a person, they will all admit that the minivan is the best car they could possibly own when you are trying to shuttle around children. So, congrats to Toyota for finding a way to tap into the minivan anxiety held by so many in their target demographic.