When I heard that Malcolm Gladwell was speaking at the email marketing conference I was going to, I was really excited. I really love his books and was intrigued about what he would say to a crowd of 1,300 email marketers.
The ExactTarget conference tagline was "Success by Design," which was perfect for Malcolm to speak about since his recent book is Outliers: The Story of Success.
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As a communicator, I find few things more painful than sitting through a poorly executed presentation where the presenter literally reads his word-overloaded slides to me. Too many people use PowerPoint and too few actually know how to use the tool well.
Enter Dan Roam. Dan contends that anyone can be a great communicator by simply taking a more graphic approach to presenting. In his book, The Back of the Napkin, Dan outlines how a few visuals are often more powerful than pages and pages of text. He calls this idea “visual thinking.”
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