Parthenon Postings » Book Reviews

Your Business Reading List

Nicole Provonchee — Tue, 24 Aug 2010 12:23:07 +0000

So what books are on your business bookshelf? Fast Company's expert blogger, Rich Brooks, has boiled down the best books for business into an list of the most essential 13. The list held a few surprises and is not just limited to recent best sellers. Brooks included the following:

The Four Things I Learned from Malcolm Gladwell

Kristen Steele — Wed, 28 Oct 2009 14:00:15 +0000

When I heard that Malcolm Gladwell was speaking at the email marketing conference I was going to, I was really excited. I really love his books and was intrigued about what he would say to a crowd of 1,300 email marketers.

The ExactTarget conference tagline was "Success by Design," which was perfect for Malcolm to speak about since his recent book is Outliers: The Story of Success.

Visually Thinking: A Book Review

Nicole Provonchee — Wed, 21 Oct 2009 14:00:19 +0000

As a communicator, I find few things more painful than sitting through a poorly executed presentation where the presenter literally reads his word-overloaded slides to me. Too many people use PowerPoint and too few actually know how to use the tool well. Enter Dan Roam. Dan contends that anyone can be a great communicator by simply taking a more graphic approach to presenting. In his book, The Back of the Napkin, Dan outlines how a few visuals are often more powerful than pages and pages of text. He calls this idea “visual thinking.”