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	<title>Parthenon Postings &#187; Communication</title>
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		<title>Toyota Swagger Wagon Hits Homerun</title>
		<link>http://parthenonpub.com/blog/2010/07/27/toyota-swaggar-wagon-hits-homerun/</link>
		<comments>http://parthenonpub.com/blog/2010/07/27/toyota-swaggar-wagon-hits-homerun/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:42:28 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2927</guid>
		<description><![CDATA[Another Parthenon Video of the Week: The Toyota Swagger Wagon. Now, you may have seen the TV commercials for the new Toyota Sienna and heard a brief mention of the Swagger Wagon, but have you taken Toyota up on its invite to really "meet" the Swagger Wagon family? If not, you are in for a treat. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Not to Say at Work</title>
		<link>http://parthenonpub.com/blog/2010/07/26/work/</link>
		<comments>http://parthenonpub.com/blog/2010/07/26/work/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 20:01:06 +0000</pubDate>
		<dc:creator>Heather Newman</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Humor]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2930</guid>
		<description><![CDATA[In an office environment, it is inevitable that at some point we might start sounding like our cubicle or office neighbor. I don't know if I do it to "fit in" or if my brain just soaks it in during the course of the day. Maybe it is a little of both, but I'm guilty of using phrases or words that seem to be spreading like a cold virus, and not just in the workplace. They're everywhere.]]></description>
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		<title>Facebook Hits 500 Million Users</title>
		<link>http://parthenonpub.com/blog/2010/07/21/facebook-hits-500-million-users/</link>
		<comments>http://parthenonpub.com/blog/2010/07/21/facebook-hits-500-million-users/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 16:00:15 +0000</pubDate>
		<dc:creator>Chrissy Sievers</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2889</guid>
		<description><![CDATA[Facebook has announced that it is has hit their well anticipated 500 million member mark.  The normally press-shy Mark Zuckerberg is expected to make a rare television appearance on ABC's World News to discuss the milestone and will most likely have to answer a few questions about Facebook's recent privacy issues. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Take Time to Develop a Content Strategy</title>
		<link>http://parthenonpub.com/blog/2010/07/21/time-develop-content-strategy/</link>
		<comments>http://parthenonpub.com/blog/2010/07/21/time-develop-content-strategy/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:00:57 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2881</guid>
		<description><![CDATA[So you have interviewed your corporate experts and taken countless hours to write an engaging white paper. What do you do with it now? Post it on your website and hope people stop by? Invest in a landing page and SEM campaign to help drive traffic to the paper? Post it on LinkedIn? ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Getting Some Answers</title>
		<link>http://parthenonpub.com/blog/2010/07/14/answers/</link>
		<comments>http://parthenonpub.com/blog/2010/07/14/answers/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:00:09 +0000</pubDate>
		<dc:creator>Becky Eastridge</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2762</guid>
		<description><![CDATA[Being a writer for many publications means a lot of interviews either by phone, email or in person. I never know what kind of interview subject I will get or how receptive they will be to what I would like to know.

Finding “the scoop” can prove difficult for some interviewers, because it all lies in the hands (or mind) of the interviewee. I’ve come to find some quick tips in coaxing the story out of subjects.story out of subjects.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Writer Fired: CNN&#8217;s Social Media Policy</title>
		<link>http://parthenonpub.com/blog/2010/07/09/cnns-social-media-policies/</link>
		<comments>http://parthenonpub.com/blog/2010/07/09/cnns-social-media-policies/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:15:53 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2714</guid>
		<description><![CDATA[Does your company have a formal social media policy? Could you be fired for what you post on your Facebook page or Twitter feed? If you work for CNN, the answer is yes. On Wednesday, CNN fired its senior editor of Middle Eastern affairs, Octavia Nasr, for posting a tweet in favor of Shiite cleric Grand Ayatollah Mohammed Hussein Fadlallah.

If you are a public figure for an organization, are you allowed to have a personality or are you limited to posting only facts and headlines? Where exactly is the line between what is appropriate to share and what is not - and does it move as our society becomes more and more comfortable with social media?]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New and Improved Google News</title>
		<link>http://parthenonpub.com/blog/2010/07/01/improved-google-news/</link>
		<comments>http://parthenonpub.com/blog/2010/07/01/improved-google-news/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 12:29:43 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2690</guid>
		<description><![CDATA[For those of us who like to read news from a variety of sources, a website that aggregates the news is ideal. Usually, my first go to location is my personalized Google home page, where I have a large number of feeds that "aggregate" in one place. However, Google Newsjust introduced an upgrade to their news service - and it may be worth a look.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Link Wars</title>
		<link>http://parthenonpub.com/blog/2010/06/16/link-wars/</link>
		<comments>http://parthenonpub.com/blog/2010/06/16/link-wars/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:13:35 +0000</pubDate>
		<dc:creator>Becky Eastridge</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[hyperlinks]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2606</guid>
		<description><![CDATA[I think about the links in articles on the Web, especially when I'm blogging. I purposefully put links in my writing and put them in for a reason. When I'm reading content, I click on a headline to read an article, then I am sent to another source of information, and maybe even another story. I may never make it back to the original content that I intended to read.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Hidden Influence of Social Networks</title>
		<link>http://parthenonpub.com/blog/2010/06/08/hidden-influence-social-networks/</link>
		<comments>http://parthenonpub.com/blog/2010/06/08/hidden-influence-social-networks/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 13:35:35 +0000</pubDate>
		<dc:creator>Chrissy Sievers</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2490</guid>
		<description><![CDATA[Could sustained emotion spread over a large group of people? This is a question that Nicholas Christakis has been asking for years now, and has some great theories on.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Behind the Wheel of a Big Rig</title>
		<link>http://parthenonpub.com/blog/2010/06/07/wheel-big-rig/</link>
		<comments>http://parthenonpub.com/blog/2010/06/07/wheel-big-rig/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:35:09 +0000</pubDate>
		<dc:creator>Heather Newman</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2469</guid>
		<description><![CDATA[Last week, I traded in my writing notepad to get behind the wheel of a 2010 Volvo truck for a test drive. It was my first time driving anything bigger than a pickup truck, and I have to admit, it was a lot of fun!]]></description>
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