Archive for the ‘Communication’ Category

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James Coates

Facebook for iPad: an Introduction

Have no fear iPad users; Facebook is here, finally. Over a year and an iPad generation later, Facebook has finally released its app for the iPad.

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Audience Awareness Drives Success

The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.

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Courtney Drake

Being “Social” on Social Media

There's a reason why they call it "social" media. Being social and responsive is a key component to effectively using social media as a business.

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Katie Kreider

Tallying Up Twitter: Something for Everyone

We’re back with part two of four in our blog series covering the most relevant facts on the top social networks – this time with Twitter. Twitter has gained a number of followers and a reputation over the last few years making it one of the first places online consumers go to share content, stories [...]

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Why Everyone Should ‘Like’ Social Media

Businesses, like people, need to connect to present and future audiences. Using a variety of social media is the best way to triangulate communication and to reach targeted groups.

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Seeing (And Hearing) Is Believing

Images help sell a story, which is why newsprint is usually livened up with photos. That holds true in the online world as well, where there are even more choices to augment even the driest copy. As is always the case, however, sometimes there can be far, far too much of a good thing.

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Katie Kreider photo

Katie Kreider

The Food Facebook Pyramid

Part one of four in a blog mini series that will discuss the who, what, where, when and why/how of the largest and most pervasive social media platforms out there.

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How to Give a Good Interview

Preparation for and understanding the interview process can help you get your point across clearly, while also giving a good story.

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The Rules of Engagement

Engagement is one of the most influential – and inexpensive – ways to reach your target audience through social media. The only cost to you is time, but as any good businessperson knows, time is money. But do you know what else is money? Money. And studies have shown that companies that engage with their audiences make more money than those that don’t, so use that to your advantage.

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Social Media: A Time to Tweet

Everyone knows that the real time exposure of social media sites like Twitter make them an invaluable commodity in today's marketplace, especially when you have an event to promote. The problem lies in the fact that many people don't know the correct way to use Twitter to promote, cover and summarize the proceedings in a way that is meaningful to their audience. Whether it is an event that your company is sponsoring or simply one you are attending, your knowledge and presence can be assets if you know how to tweet timely.

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