Archive for the ‘Content Marketing/Writing’ Category
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How to Get Subscribers to Open Your Email
In order to create a successful email marketing campaign, you must constantly tweak your strategy. Looking at results, the hard numbers – opens, clicks, unsubscribes – gives us insight into who is opening the email and what they are clicking. Other aspects of email marketing are more ambiguous: the day and time of send, subscriber demographics and perhaps most importantly, the subject line.
Strategy is Key to Successful Content Marketing
Content marketing consumes about a quarter of all marketing budgets today. That has led many to proclaim, "content is king." It is true that engaging content based on a strategy tied to business goals is the king of marketing tools. However, content with no strategy is, at best, a distant royal relative. Whether they call it "content marketing" or not, almost every company practices some form of content marketing. To engage with current and potential customers, companies may create a print newsletter, send an email update, share items on Facebook or write a blog. It is all content marketing.
Road King Receives 11 Awards
Last week, the trucking magazine Road King, a bimonthly publication that we produce for our client TravelCenters of America, won 11 Truck Writer of North America Communicator Awards.Mingle with Your Audience
This week, I'm attending the Mid-America Trucking Show (MATS) in Louisville, Ky. With an attendance of more than 80,000, it is by far the largest gathering of professional truck drivers in the world. Parthenon has several employees attending on behalf of Road King, a 250,000-circulation magazine for professional drivers that we publish for TravelCenters of America.Let Your Audience Enhance Your Content
Virtually everyone talks about the need for companies to produce content that engages their audience. Some common tactics are to ask a question, take a strong position on an issue, or just make the content easy to share via social media. However, few actually take the step of making the audience a key part of the content creation itself. Starting a conversation, and then asking the audience to actively participate will result in a higher level of engagement. The audience will be more involved and invested in the content. The content itself will continue to grow and improve
It’s How You Say It
Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment?
A Memorable Reader Experience
Each year I eagerly anticipate the publication of Oxford American's Southern music issue. It's always high quality stuff and this year's edition focusing on music from Mississippi is no exception. It's chock-full of well-written and engaging stories, amazing design (just check out that cover!) and unforgettable images.
Mobile Marketing That Works
Now more than ever marketers must rely on their creativity, imagination and cunning to enhance the customer experience in new and exciting ways. Mobile is an exponentially growing and ever changing environment and it’s important to be aware of the current and potential marketplace your brands are headed toward. Understanding the customer experience and how [...]
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