Archive for the ‘Content Marketing/Writing’ Category
Older Entries
Coca-Cola’s Super Bowl Social Media
Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke's latest social media experiment: CokePolarBear.com. The new site will feature Coke's adorable and popular polar bears reacting to the game in real time.
Coca-Cola Using Content Marketing to Double Sales
Coca-Cola has an ambitious plan to utilize content marketing as the central driver of its goal to double its business by 2020. For a company as big as Coke, that’s a lot of growth. And, for the marketing world, Coke’s approach is validation of the important and growing role of content in every company’s marketing efforts.
Think Before You Link
The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.
Photographic Impressions
Most of the work I do as creative director involves an editorial product. That means finding a way to enhance words with photos and graphics. When veteran photographer Mark Tucker came to Parthenon, he laid out a project that was especially intriguing to an art director. His photographs had to be the focal point. Words were secondary.
What the New Facebook Insights Means to Marketers
If you've ever used Facebook insights, you're no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big.‘Tis the Season for Holiday Ads
The end of year holiday season is probably my favorite time of year. We have fried turkeys, fake trees, gifts we don't want, annoying family members, and most importantly time off from work. One thing I really enjoy about this time of year is the ads.
Interviews – 50 Cents
What do your stories mean to you? What if someone offered to hear them for, let's say, 50 cents?If Content Is King, Are You The Power Behind The Throne?
There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either.
Subscribe to our RSS feed.
