When I saw the latest cover of Esquire magazine, I was immediately impressed.
"The Impossible" issue has done the impossible.
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Being a writer for many publications means a lot of interviews either by phone, email or in person. I never know what kind of interview subject I will get or how receptive they will be to what I would like to know.
Finding “the scoop” can prove difficult for some interviewers, because it all lies in the hands (or mind) of the interviewee. I’ve come to find some quick tips in coaxing the story out of subjects.story out of subjects.
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Last week, I traded in my writing notepad to get behind the wheel of a 2010 Volvo truck for a test drive. It was my first time driving anything bigger than a pickup truck, and I have to admit, it was a lot of fun!
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Field & Stream is making a defiant challenge for the superiority of print. The editors have literally turned their magazine into a target, and made it interactive to boot! An inside page of the "gun nut" issue has been designed for target practice. The magazine asks readers to submit pictures of themselves shooting at the target page for the chance to win a gun.
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According to a report just released by GfK MRI (formerly Mediamark Research & Intelligence), magazine readership in the United States is slowly growing - a fact that is worthy of grand celebration in an industry often declared as "dead."
How did your favorite magazines perform over the past year?
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48 Hour Magazine, a project announced this past Tuesday, aims to announce a theme, gather submissions, edit copy, arrange photos, lay out a magazine and send it to the printer within 48 hours. If nothing else, it promises to be a high-profile experiment in using the latest web design, web development and custom publishing new [...]
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I am a print magazine person. I love getting lost in a well-written story, and though I now read as many blogs and news sites as print publications, I strongly defend print to those who tell me that the format is in its death throes.
Naturally, the magazine industry wants to fight the notion that it is a dinosaur fighting extinction in a new media age. So a group of powerful publishers came together on a multi-million dollar campaign to promote "The Power of Print," kicking off with a video on YouTube. Hmmm.
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This week the Parthenon staff viewed Wired magazine's video detailing how the publication might appear on a tablet computer.
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Steve Jobs' announcement todaythat Apple will ship its long awaited tablet, the iPad, in 60 days at an opening price point of $499 dominated the news today. Before the announcement came, a months-long rumors game played out amongst analysts, technologists and fans alike. One particular question was: what does this mean for print publications?
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Our last Parthenon Post (our enewsletter) featured an article about how best to present print magazine content in a web format. Our basic take is this:
"What readers want from a print magazine is not the same as what they want from a digital experience. People enjoy the portability and tactile experience that magazines offer. No matter how jazzy the user interface, digital editions cannot replicate the experience of consuming a physical magazine. And, while computer screens are getting larger and more brilliant, the basic design — “the user interface” — of a magazine feature story is not ideal for consumption via a computer screen."
Basically, we are not huge fans of typical "digital editions" of magazines.
But what if a client wants to produce an online magazine?
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