Archive for the ‘Best Practices’ Category

Honda, Matthew Broderick Have Super Bowl Ad Score

As we approach the big game this weekend, we are beginning to see “previews” of the Super Bowl ads online. Online-first release of ads is not exactly new, but it is a great way to leverage the significant investment of producing a television commercial worthy of the Super Bowl’s outrageous cost to air it. And, [...]

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Think Before You Link

The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.

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Courtney Drake photo

Courtney Drake

Twitter Brand Pages Becoming More Like Facebook?

Twitter recently announced a redesign of its brand pages, and a few of the changes reflect Facebook features.

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Maximize LinkedIn? Don’t Treat It Like Facebook

Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.

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Courtney Drake photo

Courtney Drake

The Anatomy of a Tweet

Getting your Tweets seen and shared may seem like a game of luck, but there's more of a science to it than you think.

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If Content Is King, Are You The Power Behind The Throne?

There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either.

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Blogability: Top 3 Tips from CM World 2K11

The world is overflowing with content, so if you’re someone who wants to blog for a living (or just make a name for yourself in your industry), you need an edge. And as non-sexy as this may be, I’d like to suggest that your edge be simply a plan.

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The Key to Email Marketing Success

How many subscribers receive your email marketing campaigns? You probably have a good idea of your audience numbers. But how many valid subscribers you have?

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Audience Awareness Drives Success

The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.

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Candace Hutchins photo

Candace Hutchins

Obeying the CAN-SPAM Act

If your business is using email marketing, you should be familiar with the CAN-SPAM Act, which are the laws for sending commercial email. It is important to understand the rules and what they mean to you.

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