Consumers want to feel privileged and anybody with Internet has access to a pair of shoes on Zappos or discounted gift card on Groupon. To cater to these consumers another form of commerce emerged invitation-only online shopping.
READ MORE 
This week, Parthenon launched a new website that represents a partnership between the country music group Rascal Flatts and The Jason Foundation, Inc., an organization working to prevent teen suicide. The new site promotes the B1 Project, an effort to educate youth and students on recognizing the warning signs of youth suicide and how to help a friend.
READ MORE
When I found out that Parthenon had decided to offer its employees one paid vacation day to help with flood recovery here in Nashville, my first thought was how generous that was. My second thought was to ask myself what was the most effective way I could help my neighbors given one full day to help.
READ MORE
Not only is web usability important, it's vital. In a competitive world of big-name brands and corporations fighting for the same space, you can’t simply launch a site and trust it’ll engage your audience. Developing your site from the ground up with the user in mind will increase the chances of conversion and gaining yourself a loyal customer base.
READ MORE
48 Hour Magazine, a project announced this past Tuesday, aims to announce a theme, gather submissions, edit copy, arrange photos, lay out a magazine and send it to the printer within 48 hours. If nothing else, it promises to be a high-profile experiment in using the latest web design, web development and custom publishing new [...]
READ MORE
You can have the snazziest, coolest-looking site on the web, but if you ignore it after the launch dust settles, you’re missing a huge opportunity to capitalize on your investment.
READ MORE
Between digital downloads, Netflix and DVD vending machines, some say Blockbuster is a dinosaur. That makes sense, since the Internet is taking over the universe. Consumers want to click or text — not drive, walk or reach for their landline (gasp) telephones.
READ MORE
As a visual learner, Fast Company's Infographic of the Day frequently catches my attention. Today's infographic was compiled by the BBC and takes a look at Internet traffic patterns by unique users in the U.S, U.K., France, Germany, Italy, Spain, Switzerland, Brazil and Australia. Where do you think people spend the most time online?
READ MORE
One of our health care clients, AmSurg Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.
READ MORE
Yesterday, I had the privilege of hearing Jeff Jarvis, the author of the Buzzmachine blog and the book, What Would Google Do?, at the NATSO Show in Las Vegas.
READ MORE
Older Entries
Subscribe to our RSS feed.
