Archive for the ‘Email/E-Newsletters’ Category
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Outlook 2012: A Big Year for Email Marketing
Email marketing continues to improve with widespread usability, enhanced features and the integration of social networking. Whether you are already using email marketing or have resolved to start using it, it’s important to know where email marketing is going in 2012.The Key to Email Marketing Success
How many subscribers receive your email marketing campaigns? You probably have a good idea of your audience numbers. But how many valid subscribers you have?
Audience Awareness Drives Success
The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.Obeying the CAN-SPAM Act
If your business is using email marketing, you should be familiar with the CAN-SPAM Act, which are the laws for sending commercial email. It is important to understand the rules and what they mean to you.Essential Email Marketing Strategies
There are many different strategies and techniques for email marketing. Here we offer you four basic practices to live by when executing your email marketing campaign.
eNewsletter Subject Lines: Tips to Write Them Right
An eNewsletter is only as good as its subject line. Creating a good eNewsletter can be a time-consuming process, from creating a relevant edit slate to writing content to designing the finished product. When done right, the time and effort invested in an eNewsletter pays off by helping consumers connect with your brand.
Creating Error-Free Copy
The human eye may not be able to catch every error, but striving for the perfect piece of copy starts with a few simple proofing measures.Sewanee Tuition Reduction News Spreads Online
The University of the South in Sewanee, TN announced that they are making a 10 percent tuition reduction and intentionally spread the news virally through their website, via email and over social media tools.
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