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	<title>Parthenon Postings &#187; Email/E-Newsletters</title>
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		<title>Outlook 2012: A Big Year for Email Marketing</title>
		<link>http://parthenonpub.com/blog/2012/01/18/outlook-2012-email-marketing/</link>
		<comments>http://parthenonpub.com/blog/2012/01/18/outlook-2012-email-marketing/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 21:25:01 +0000</pubDate>
		<dc:creator>Candace Hutchins</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2012 predictions]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[ROI email]]></category>
		<category><![CDATA[segmentation]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=7728</guid>
		<description><![CDATA[Email marketing continues to improve with widespread usability, enhanced features and the integration of social networking. Whether you are already using email marketing or have resolved to start using it, it’s important to know where email marketing is going in 2012.]]></description>
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		<title>The Key to Email Marketing Success</title>
		<link>http://parthenonpub.com/blog/2011/10/21/key-to-email-marketing-success/</link>
		<comments>http://parthenonpub.com/blog/2011/10/21/key-to-email-marketing-success/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 20:08:49 +0000</pubDate>
		<dc:creator>Candace Hutchins</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[collecting email addresses]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[subscribers]]></category>
		<category><![CDATA[valid email address]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=7153</guid>
		<description><![CDATA[How many subscribers receive your email marketing campaigns? You probably have a good idea of your audience numbers. But how many valid subscribers you have?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Audience Awareness Drives Success</title>
		<link>http://parthenonpub.com/blog/2011/09/22/thy-reader-audience-awareness-drives-success/</link>
		<comments>http://parthenonpub.com/blog/2011/09/22/thy-reader-audience-awareness-drives-success/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 22:06:58 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Online magazine]]></category>
		<category><![CDATA[print publications]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6997</guid>
		<description><![CDATA[The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Obeying the CAN-SPAM Act</title>
		<link>http://parthenonpub.com/blog/2011/09/09/obeying-can-spam-act/</link>
		<comments>http://parthenonpub.com/blog/2011/09/09/obeying-can-spam-act/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 20:18:10 +0000</pubDate>
		<dc:creator>Candace Hutchins</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[business email marketing]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[opting out]]></category>
		<category><![CDATA[subject lines]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6839</guid>
		<description><![CDATA[If your business is using email marketing, you should be familiar with the CAN-SPAM Act, which are the laws for sending commercial email. It is important to understand the rules and what they mean to you.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Essential Email Marketing Strategies</title>
		<link>http://parthenonpub.com/blog/2011/08/12/essential-email-marketing-strategies/</link>
		<comments>http://parthenonpub.com/blog/2011/08/12/essential-email-marketing-strategies/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 20:14:39 +0000</pubDate>
		<dc:creator>Candace Hutchins</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[email images]]></category>
		<category><![CDATA[email marketing best practices]]></category>
		<category><![CDATA[subject lines]]></category>
		<category><![CDATA[subscribers]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6408</guid>
		<description><![CDATA[There are many different strategies and techniques for email marketing. Here we offer you four basic practices to live by when executing your email marketing campaign.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>eNewsletter Subject Lines: Tips to Write Them Right</title>
		<link>http://parthenonpub.com/blog/2011/07/07/newsletter-subject-lines-writing/</link>
		<comments>http://parthenonpub.com/blog/2011/07/07/newsletter-subject-lines-writing/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 20:18:29 +0000</pubDate>
		<dc:creator>Courtney Drake</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[MailChimp]]></category>
		<category><![CDATA[open rate]]></category>
		<category><![CDATA[subject lines]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6036</guid>
		<description><![CDATA[An eNewsletter is only as good as its subject line.

Creating a good eNewsletter can be a time-consuming process, from creating a relevant edit slate to writing content to designing the finished product. When done right, the time and effort invested in an eNewsletter pays off by helping consumers connect with your brand.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Creating Error-Free Copy</title>
		<link>http://parthenonpub.com/blog/2011/06/13/error-free-copy/</link>
		<comments>http://parthenonpub.com/blog/2011/06/13/error-free-copy/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 20:29:13 +0000</pubDate>
		<dc:creator>Becky Henson</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=5763</guid>
		<description><![CDATA[The human eye may not be able to catch every error, but striving for the perfect piece of copy starts with a few simple proofing measures. ]]></description>
		<wfw:commentRss>http://parthenonpub.com/blog/2011/06/13/error-free-copy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sewanee Tuition Reduction News Spreads Online</title>
		<link>http://parthenonpub.com/blog/2011/02/18/sewanee-tuition-reduction-news-spreads-online/</link>
		<comments>http://parthenonpub.com/blog/2011/02/18/sewanee-tuition-reduction-news-spreads-online/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 16:29:17 +0000</pubDate>
		<dc:creator>Candace Hutchins</dc:creator>
				<category><![CDATA[Custom Web Development]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[10% reduction]]></category>
		<category><![CDATA[John McCardell]]></category>
		<category><![CDATA[sewanee]]></category>
		<category><![CDATA[tuition reduction]]></category>
		<category><![CDATA[university of the south]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=4998</guid>
		<description><![CDATA[The University of the South in Sewanee, TN announced that they are making a 10 percent tuition reduction and intentionally spread the news virally through their website, via email and over social media tools. ]]></description>
		<wfw:commentRss>http://parthenonpub.com/blog/2011/02/18/sewanee-tuition-reduction-news-spreads-online/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Top Marketing Charts of 2010</title>
		<link>http://parthenonpub.com/blog/2011/01/12/top-marketing-charts-2010/</link>
		<comments>http://parthenonpub.com/blog/2011/01/12/top-marketing-charts-2010/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 17:20:05 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=4562</guid>
		<description><![CDATA[Do you know the number one reason people "like" companies on Facebook? Are mobile campaigns more effective than online advertising? Which day is the best day to send an eNewsletter out to clients?

Answers to all of these questions - and more - reside in "A Year in Numbers" Top 10 Marketing Charts and Research Articles of 2010, a very interesting compilation of articles by Ann Handley, the chief content officer of MarketingProfs.]]></description>
		<wfw:commentRss>http://parthenonpub.com/blog/2011/01/12/top-marketing-charts-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Anthropologie Emails: Enabling Required</title>
		<link>http://parthenonpub.com/blog/2010/11/22/anthropologie-emails/</link>
		<comments>http://parthenonpub.com/blog/2010/11/22/anthropologie-emails/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 12:08:08 +0000</pubDate>
		<dc:creator>Candace Hutchins</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[anthropologie]]></category>
		<category><![CDATA[disabling images]]></category>
		<category><![CDATA[email images]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[free shipping]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=4035</guid>
		<description><![CDATA[I believe there is a "healthy" amount of images for email newsletters. Nixing them all together makes the email boring. Using a beautiful single image design or many images scattered throughout the content may be visually appealing on your screen but isn’t guaranteed to translate well.]]></description>
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