Archive for the ‘Social Media’ Category
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Coca-Cola’s Super Bowl Social Media
Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke's latest social media experiment: CokePolarBear.com. The new site will feature Coke's adorable and popular polar bears reacting to the game in real time.
Outlook 2012: A Big Year for Email Marketing
Email marketing continues to improve with widespread usability, enhanced features and the integration of social networking. Whether you are already using email marketing or have resolved to start using it, it’s important to know where email marketing is going in 2012.
Think Before You Link
The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.
Twitter Brand Pages Becoming More Like Facebook?
Twitter recently announced a redesign of its brand pages, and a few of the changes reflect Facebook features.
What the New Facebook Insights Means to Marketers
If you've ever used Facebook insights, you're no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big.
YouTube’s Top Ads of 2011
Over the last few years, advertisers have learned a few things on how to truly engage customers. They've started providing consumers the opportunity to become an active participant in campaigns by creating content that we want to share. Ads are earning their way onto screens via votes on YouTube, comments, sharing and liking on various social media platforms. Users are jumping on the bandwagon and creating spoofs or video responses; making campaigns even more successful.
Give the Gift of Season’s Savings
'Tis more blessed to give than to receive ... but receiving is still pretty awesome, right?Taking Another Look at Bing
Have you checked out Microsoft's search engine, Bing, lately? According to Kunal Das, a Microsoft Bing Evangelist, about 30 percent of us using Bing over Google for at least part of our searches. Bing's partnership with Yahoo - Bing serves up all of Yahoo's search results - helped double the company's market share to its current 30 percent.
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