Archive for the ‘Technology’ Category
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Zynga Inspires Hasbro
Hasbro and Zynga have come together to develop a line of games and toys based on some of Zynga's characters and social gaming brands. Some of Zynga’s most popular games include FarmVille, CityVille and Words With Friends. Since old school Hasbro’s characterization of “games” has been associated with 80’s board games, this might mean a new definition of things to come for Hasbro.
3 Website Mistakes That Drive Me Crazy
Although I could spend days explaining the worst of the worst, I’ll pick three of my lease favorite, and coincidentally most common, web mistakes.
Our Favorite Apps
Some of the favorite apps among the Parthenon staff:
Mobile Marketing That Works
Now more than ever marketers must rely on their creativity, imagination and cunning to enhance the customer experience in new and exciting ways. Mobile is an exponentially growing and ever changing environment and it’s important to be aware of the current and potential marketplace your brands are headed toward. Understanding the customer experience and how [...]
Coca-Cola’s Super Bowl Social Media
Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke's latest social media experiment: CokePolarBear.com. The new site will feature Coke's adorable and popular polar bears reacting to the game in real time.My First CES
When you tell someone that you're going to Vegas, they think slot machines and showgirls - unless it's January and they are seriously tech savvy. Then they assume that you’ll be at the CES (Consumer Electronics Show)
Think Before You Link
The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.What the New Facebook Insights Means to Marketers
If you've ever used Facebook insights, you're no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big.
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