Archive for the ‘Technology’ Category

Nicole Provonchee photo

Nicole Provonchee

Coca-Cola’s Super Bowl Social Media

Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke's latest social media experiment: CokePolarBear.com. The new site will feature Coke's adorable and popular polar bears reacting to the game in real time.

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Eric King

My First CES

When you tell someone that you're going to Vegas, they think slot machines and showgirls - unless it's January and they are seriously tech savvy. Then they assume that you’ll be at the CES (Consumer Electronics Show)

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Think Before You Link

The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.

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What the New Facebook Insights Means to Marketers

If you've ever used Facebook insights, you're no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big.

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Parthenon Creates Smartphone App

Working with our long-term client, the Jason Foundation, Parthenon recently introduced a new smartphone app for the Tennessee National Guard. The app, available for both iPhone and Android devices, provides members of the Tennessee National Guard anytime, anywhere access to critical life resources, on-demand counseling, and on-call suicide prevention. It was introduced on Dec. 13 [...]

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Nicole Provonchee photo

Nicole Provonchee

Taking Another Look at Bing

Have you checked out Microsoft's search engine, Bing, lately? According to Kunal Das, a Microsoft Bing Evangelist, about 30 percent of us using Bing over Google for at least part of our searches. Bing's partnership with Yahoo - Bing serves up all of Yahoo's search results - helped double the company's market share to its current 30 percent.

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Maximize LinkedIn? Don’t Treat It Like Facebook

Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.

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Chrissy Sievers

Is Google+ Thriving?

When Google+ first arrived, the clammer about how it would forever change the way we communicated and the jeopardy it posed to Facebook seemed pretty ominous. Would Google+ turn out to be the end-all-be-all choice over Facebook or find it's own niche alongside Facebook as another up-and-coming social media outlet?

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Michael Nott

Market Research: As Easy as Point, Click, and Shoot, Thanks to frog

Who comes up with those award-winning, original product designs that change our lives and are worth billions of dollars? You! Or at least you can play a part in the market research that goes into it. Frog Design Inc., the global design firm famous for its Snow White design language used by Apple in the [...]

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James Coates

Facebook for iPad: an Introduction

Have no fear iPad users; Facebook is here, finally. Over a year and an iPad generation later, Facebook has finally released its app for the iPad.

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