Posts Tagged ‘Communication’

It’s How You Say It

Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment?

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Think Before You Link

The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.

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Maximize LinkedIn? Don’t Treat It Like Facebook

Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.

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If Content Is King, Are You The Power Behind The Throne?

There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either.

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Audience Awareness Drives Success

The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.

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Courtney Drake photo

Courtney Drake

Being “Social” on Social Media

There's a reason why they call it "social" media. Being social and responsive is a key component to effectively using social media as a business.

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Seeing (And Hearing) Is Believing

Images help sell a story, which is why newsprint is usually livened up with photos. That holds true in the online world as well, where there are even more choices to augment even the driest copy. As is always the case, however, sometimes there can be far, far too much of a good thing.

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Lynn Yates photo

Lynn Yates

Communication: Striking the Right Chord

Whether you're reaching out to peers, employees, customers, or consumers, you must speak to them in a way that relates to them if you want to be heard.

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Writing for the Web: Top Mistakes

When writing for the Web, avoid these top mistakes to entice readers rather than repulse them.

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Social Media: I Don’t Like Your Tone!

In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process.

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