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	<title>Parthenon Postings &#187; Communication</title>
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		<title>It&#8217;s How You Say It</title>
		<link>http://parthenonpub.com/blog/2012/03/01/its-how-you-say-it/</link>
		<comments>http://parthenonpub.com/blog/2012/03/01/its-how-you-say-it/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 16:25:19 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social media participation]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=8031</guid>
		<description><![CDATA[Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment? ]]></description>
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		<title>Think Before You Link</title>
		<link>http://parthenonpub.com/blog/2012/01/13/link/</link>
		<comments>http://parthenonpub.com/blog/2012/01/13/link/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:24:01 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=7717</guid>
		<description><![CDATA[The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.]]></description>
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		<title>Maximize LinkedIn? Don&#8217;t Treat It Like Facebook</title>
		<link>http://parthenonpub.com/blog/2011/11/30/maximize-linkedin-don%e2%80%99t-treat-facebook/</link>
		<comments>http://parthenonpub.com/blog/2011/11/30/maximize-linkedin-don%e2%80%99t-treat-facebook/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 18:31:03 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media participation]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=7358</guid>
		<description><![CDATA[Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.]]></description>
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		<title>If Content Is King, Are You The Power Behind The Throne?</title>
		<link>http://parthenonpub.com/blog/2011/11/02/content-king-power-throne/</link>
		<comments>http://parthenonpub.com/blog/2011/11/02/content-king-power-throne/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 21:00:33 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Custom Web Development]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social media participation]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=7194</guid>
		<description><![CDATA[There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either. ]]></description>
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		<title>Audience Awareness Drives Success</title>
		<link>http://parthenonpub.com/blog/2011/09/22/thy-reader-audience-awareness-drives-success/</link>
		<comments>http://parthenonpub.com/blog/2011/09/22/thy-reader-audience-awareness-drives-success/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 22:06:58 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Online magazine]]></category>
		<category><![CDATA[print publications]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6997</guid>
		<description><![CDATA[The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.]]></description>
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		<title>Being &#8220;Social&#8221; on Social Media</title>
		<link>http://parthenonpub.com/blog/2011/09/07/social-social-media/</link>
		<comments>http://parthenonpub.com/blog/2011/09/07/social-social-media/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 17:38:06 +0000</pubDate>
		<dc:creator>Courtney Drake</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6778</guid>
		<description><![CDATA[There's a reason why they call it "social" media. Being social and responsive is a key component to effectively using social media as a business.]]></description>
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		<title>Seeing (And Hearing) Is Believing</title>
		<link>http://parthenonpub.com/blog/2011/08/19/and-hearing-believing/</link>
		<comments>http://parthenonpub.com/blog/2011/08/19/and-hearing-believing/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 19:48:22 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog post tips]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[use of audio]]></category>
		<category><![CDATA[use of images]]></category>
		<category><![CDATA[use of video]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6518</guid>
		<description><![CDATA[Images help sell a story, which is why newsprint is usually livened up with photos. That holds true in the online world as well, where there are even more choices to augment even the driest copy. As is always the case, however, sometimes there can be far, far too much of a good thing.]]></description>
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		<title>Communication: Striking the Right Chord</title>
		<link>http://parthenonpub.com/blog/2011/08/05/communication-tips/</link>
		<comments>http://parthenonpub.com/blog/2011/08/05/communication-tips/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 22:26:37 +0000</pubDate>
		<dc:creator>Lynn Yates</dc:creator>
				<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[right voice]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6389</guid>
		<description><![CDATA[Whether you're reaching out to peers, employees, customers, or consumers, you must speak to them in a way that relates to them if you want to be heard.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Writing for the Web: Top Mistakes</title>
		<link>http://parthenonpub.com/blog/2011/08/05/web-writing-mistakes/</link>
		<comments>http://parthenonpub.com/blog/2011/08/05/web-writing-mistakes/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 15:36:28 +0000</pubDate>
		<dc:creator>Courtney Drake</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[web writing]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6304</guid>
		<description><![CDATA[When writing for the Web, avoid these top mistakes to entice readers rather than repulse them.]]></description>
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		<title>Social Media: I Don&#8217;t Like Your Tone!</title>
		<link>http://parthenonpub.com/blog/2011/07/28/social-media-tone-voice/</link>
		<comments>http://parthenonpub.com/blog/2011/07/28/social-media-tone-voice/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 13:01:49 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social media participation]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6293</guid>
		<description><![CDATA[In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process.]]></description>
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